Ben Bagg, manager of UK-based organisation Caz eSports, has made the final of a regional business competition in the hopes of winning £20,000.
The Baldwins Accountants KickStart Awards will take place on November 10th and the winner will receive a £10,000 grant and £10,000 worth of mentoring and accountancy advice.
He’s up against bucket list-style subscription box and community Buckt and snow sports brand Snooks.
Ben’s in the running for his Pop Up eSports idea, a gaming league that will take place around the UK at various locations including shopping centres. The new league is scheduled to launch in January.
The idea has also secured coverage in the Leamington Spa Courier.
“eSports isn’t as big in the UK, there are only two or three leagues at the moment, so we want to introduce another one to add more consistency to the industry over here because leagues typically only last for eight weeks due to funding,” Ben told The Courier.
“What we’re also looking to do differently is educate parents and children about responsible video gaming.”
David Baldwin, director at Baldwins Accountants, added: “This is a great opportunity for these brilliant entrepreneurs to take their businesses to the next level.
“I wish all three shortlisted businesses the best of luck on the awards night, and look forward to helping them further develop their businesses in the future.”
Earlier this year, Caz eSports won the CSGO UK Masters tournament.
Image source: Multiplay Flickr

Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.